If you’re finding it hard to stand out in the crowded ecommerce platforms, you’re not alone. Many online stores face the challenge of grabbing customers’ attention long enough to make a sale.
With so much competition, relying on text-heavy product descriptions and static images just doesn’t cut it anymore.
That’s where ecommerce video marketing comes in because it not only captures attention faster but also makes your product more relatable.
Plus, videos can simplify complex products, build trust, and offer a better customer experience, leading to fewer returns and more sales.
But why should I even invest in video marketing?
Let’s get this straight. Ecommerce video marketing helps convert potential customers into buyers by engaging them across different social media platforms.
Did you know? 85% of companies already use ecommerce videos as part of their digital marketing strategies. This makes sense, as 69% of consumers say they prefer learning about products through short videos rather than reading text. For ecommerce businesses, video marketing is not just a trend—it’s a powerful tool that drives results.
Additionally, explainer videos and product demos enhance social proof by showing real people using your product, which can build a personal connection and increase trust.
This combination of engaging content and clear demonstrations helps ecommerce businesses attract a wider audience and turn video viewers into loyal customers.
Now, let’s check out 10 actionable ecommerce video marketing tips that can help you improve sales in your store.
Tip # 1: Show how your product solves problems
Potential customers want to know how your product fits into their lives. Create short videos that focus on real-life use cases. Instead of just listing features, show the product in action. For example, if you sell fitness equipment, create a video showing someone using it at home.
Bonus Tip: Use close-up shots of the product in action. This helps your target audience visualize themselves using the product. Including a clear call to action at the end of the video can guide them to take the next step.
Tip # 2: Create explainer videos
Explainer videos are perfect for showcasing complex products in a simple way. These ecommerce videos help potential customers understand how your product works and why it’s the best solution for their needs. Keep the language simple and focus on the product’s key benefits.
Here’s how to do it:
- Address a common problem your target audience faces. Show how your product solves it.
- Aim for 60-90 seconds, covering only the most important points. Long ecommerce videos tend to lose viewer interest.
- Avoid technical terms. Speak as if you’re explaining the product to someone unfamiliar with it.
- Use visuals and animation to clearly demonstrate how the product works instead of just talking about it. Show, just don’t tell.
- Focus on the main features that set your product apart and explain how they solve customer pain points.
- Direct viewers to the next step, whether it’s visiting your website, making a purchase, or signing up for a free trial.
Tip # 3: Use customer testimonials for social proof
Testimonials from happy customers provide social proof and build trust. When real customers share their positive experiences with your product, it reassures potential buyers that your product delivers on its promises.
Include diverse testimonials to make the product relatable to different segments of your target audience. Add a personal touch by showing the customer in action with the product.
Tip # 4: Use shoppable videos for instant conversions
Shoppable videos let customers buy directly from the video. This simplifies the purchasing process by allowing viewers to click on the product and make a purchase immediately, improving your conversion rates.
Use them on both your website and social media platforms for greater reach. A limited-time offer, like a discount, can create urgency and encourage quick purchases.
Here’s a step-by-step guide to creating effective shoppable videos
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Plan your storyline
Decide on the main message and ensure the product is naturally integrated into the story. For example, show the product being used in a real-world setting to solve a problem.
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Use high-quality footage using AI face swap
Crisp visuals and clear audio are essential for building trust. Make sure your video looks professional and showcases your product in the best light. 
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Add Interactive Elements
Include clickable links or buttons directly in the video, turning viewers into buyers instantly.
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Include a Strong Call to Action (CTA)
Guide viewers on what to do next, whether it’s making a purchase, learning more, or signing up. Your CTA should be clear and actionable.
Tip # 5: Go live on social media to engage your audience
Live videos allow you to connect with your audience in real-time, answering their questions and showing them your product in action. Hosting a live product demonstration or Q&A session gives your potential customers an opportunity to interact with your brand directly.
Reminder: Promote your live video ahead of time to build anticipation. Post reminders on your social channels to maximize attendance.
Tip # 6: Optimize All Videos for Mobile
Most viewers watch videos on their phones, so your content should be optimized for mobile viewing. Use vertical formats for platforms like Instagram and TikTok, and ensure that the text is readable on small screens.
Add subtitles to make your videos more accessible. This also helps capture attention when viewers are watching without sound, which is common on mobile devices.
Tip # 7: How-to videos to educate and convert
How-to videos are an excellent way to demonstrate the value of your product. These videos show step-by-step instructions on how to use the product, helping viewers understand its practical benefits.
Know that: Focus on a single task in each video to avoid overwhelming your audience. You can create a series of how-to videos to cover different aspects of your product.
Tip # 8: Boost social proof with user-generated content
Encourage your customers to create and share videos of themselves using your product. User-generated content adds authenticity and helps build trust with potential customers. Unboxing videos, reviews, and testimonials are great examples.
Here’s what the top marketers do:
Feature the best user-generated content on your website and social media. Consider running a contest or giveaway to encourage more customers to share their experiences via unboxing videos or testimonials.
Tip # 9: Use product demo videos for detailed showcases
Product demo videos allow you to highlight the key features and benefits of your product. These videos provide a close-up look at your product and explain why it’s the best choice for your audience.
Make sure the video includes a clear demonstration of how your product stands out from competitors. Showing it in different scenarios can help reach a wider audience.
Tip # 10: Retargeting ads to bring customers back
Retargeting ads with video can help bring back customers who visited your site but didn’t complete a purchase. These ads can feature product demos or testimonials, reminding potential buyers of what they viewed and encouraging them to return.
You can also include an exclusive offer or discount in the retargeting ad to incentivize customers to make the purchase. Keep the video short and to the point, with a clear call to action.
Conclusion
Video marketing is no longer optional for ecommerce businesses. Whether it’s explainer videos that simplify complex products, shoppable videos that make purchasing experience hassle-free, or unboxing videos that build trust, video content can engage your target audience and drive conversions.
By incorporating these tips, you can turn potential customers into loyal buyers and boost your sales.
Need expert help with your eCommerce video marketing strategy? Cartiful specializes in creating high-converting video content that engages your audience and improves sales. From product demos to ad creatives, we help brands turn viewers into customers.
Let’s grow your eCommerce store with video marketing—talk to Cartiful today!
