About Us
Guiding Cartiful with Integrity and Passion
At Cartiful, our core values aren’t just words – they’re the foundation of everything we do. From empowering our team to innovate to delivering exceptional results for our clients, these values shape our path to excellence.
Innovative Thinking
Embracing Change for Better Outcomes
At the core of Cartiful is a commitment to innovative thinking. We believe in evolving our strategies and solutions to meet the ever-changing needs of the E-commerce industry, ensuring our clients always stay ahead.
Growth Mindset
Encouraging Development and Learning
Commitment to Excellence
Going Beyond Expectations
Positive Workplace Culture
All While Having Fun
Meet the Cartiful Team
Abbas Sarfraz
CEO
Abbas Sarfraz
CEOAs the CEO of Cartiful, Abbas Sarfaraz has guided hundreds of E-commerce companies through successful launches, sustainable growth, and market leadership. His hands-on expertise in marketing, sales, product strategy, and operations powers a proven model for scaling E-commerce businesses with real, measurable results.
Sareen Habib
Head of Growth & Marketing
Sareen Habib
Head of Marketing & GrowthSareen Habib is a seasoned leader with strong expertise in strategic planning and growth marketing. With practical experience leading complex campaigns and initiatives, she has helped drive brand expansion, foster innovation, and build high-performing teams. Her leadership has consistently delivered sustainable growth and strengthened market positioning.
Faiza Fatah
Project Manager
Faiza Fatah
Project ManagerFaiza Fatah, our Project Manager and SEO Specialist at Cartiful, combines strong project management skills with deep SEO knowledge to deliver successful marketing campaigns. Her ability to manage timelines, optimize content, and keep projects on track helps E-commerce companies grow their visibility and achieve real business results.
Amna Zafar
Content Team Lead
Amna Zafar
Content Team LeadAs a doctor and experienced content strategist, Amna Zafar brings clinical precision and structured problem-solving to her role at Stratigia. Since 2019, she has mastered SEO-driven content writing, excelling in keyword research and performance-focused strategy. Her work drives higher rankings and measurable growth, earning the trust of brands focused on conversions.
Ayaish Khan
Technical SEO Executive
Ayaish Khan
Technical SEO ExecutiveAyaish Khan is a skilled Technical SEO Executive with a deep knowledge of search engine algorithms and website optimization techniques. His approach to analyzing and optimizing web infrastructures has led to significant improvements in site performance and user experience. Ayaish's dedication to applying the latest SEO strategies has played a key role in improving organic search rankings.
Mubashir Ali
Account Executive
Mubashir Ali
Account ExecutiveMubashir Ali, our Account Executive at Cartiful, brings strong writing expertise and strategic insight. He manages client relationships, oversees E-commerce focused content creation, and drives growth. In addition to managing content, he keeps projects on track, unites teams, and ensures that client expectations are met, with a focus on achieving measurable results.
Haiqa Azhar
Content Writer
Haiqa Azhar
Content WriterHaiqa Azhar is a professional E-commerce focused Content Writer at Cartiful, focused on creating content that not only informs but also drives marketing goals. She develops high-conversion articles, landing pages, and thought leadership pieces that strengthen brand positioning, boost engagement, and support customer growth.
Saniya Sohail
Graphic Designer
Saniya Sohail
On-Page SEO ExecutiveDriven by a passion for precision, Saniya Sohail specializes in optimizing web pages through keyword research, meta-tagging, and content refinement. Her focus on on-page SEO helps E-commerce brands improve search rankings and user engagement. Always learning and adapting, Saniya stays current with the latest trends in SEO.